How and Why to Make Sure Your Photo Is Included in Google’s Search Results

Quick question for you: If you’re searching Google and come across these listings, which would you choose? I’d bet you’d choose the one in the middle. That extra photo stands out and conveys credibility, thereby getting the click. In fact, I’ve seen reports of these “authorship” photos increasing click through rates by 30% to 150% […]

Pandas, Penguins, and Google, Oh My!: How the Search Engine Giant’s Changes Affect You and What’s Next

If you’ve been using search engine optimization (SEO) at all in your Internet marketing endeavors, you’re likely aware that Google recently made some significant changes to the way it ranks websites in its search engine results. It all started last year with Google’s “Panda” update, and only intensified a little over a month ago with […]

WordPress.com vs. WordPress.org – Which One Is Right for You?

Continuing our series on Why You Should Use WordPress to Power Your Small Business Website, today we’ll explore the differences between WordPress.org and WordPress.com in order for you to choose which version of the popular blogging software is right for your small business website. WordPress.com WordPress is open source blogging software, and if you’re looking […]

Why You Should Use WordPress to Power Your Small Business Website

As someone who began his Internet marketing career in the late 1990s by developing and hand-programming websites for coaches, therapists, and other small business owners, it’s taken me longer than many to jump on the WordPress bandwagon. In fact, there’s something about the creative process and control that comes with hand-coding websites that I still […]

What Are Your Goals for 2012? How Can I Help?

Hi Everyone! Well, 2012 is officially here. I hope you had a wonderful 2011. If not financially yet, at least I hope you’ve learned a lot. Do you have goals set for this year? You certainly should. As the saying goes, “If you fail to plan, you’re planning to fail.” It helps to talk about […]

Don’t Forget to Watch for, and Use, Seasonal Keywords

You may be aware that you need to pay close attention to the principal keywords you choose for your website’s home page, second-level pages, and just about every other page. That first group of keywords becomes the foundation of your website. So, hopefully, you’ve chosen keywords which are used frequently by searchers (high demand), but […]

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