Pandas, Penguins, and Google, Oh My!: How the Search Engine Giant’s Changes Affect You and What’s Next

If you’ve been using search engine optimization (SEO) at all in your Internet marketing endeavors, you’re likely aware that Google recently made some significant changes to the way it ranks websites in its search engine results. It all started last year with Google’s “Panda” update, and only intensified a little over a month ago with […]

Don’t Forget to Watch for, and Use, Seasonal Keywords

You may be aware that you need to pay close attention to the principal keywords you choose for your website’s home page, second-level pages, and just about every other page. That first group of keywords becomes the foundation of your website. So, hopefully, you’ve chosen keywords which are used frequently by searchers (high demand), but […]

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