Should You Use Your Name or a Separate Business Name when Launching a Business or Website?

One question that seems to come up over and over again is whether it’s best to use one’s own name for a new business or website or create a separate business name and identity. While it may seem this question is only applicable for those who are launching a new business, I actually get asked […]

52 Ways to Increase Your Twitter Followers (and those on any other social media platform)

The following video and post is courtesy of David Foster of and originally appeared on their blog on September 24th, 2012, at My reason for duplicating it here is two-fold: 1) David’s video not only provides a good overview of how to use Twitter appropriately and effectively, but also includes a large number […]

What’s a Reasonable Cost/Benefit Ratio or Return on Investment for Your Marketing Endeavors?

A couple of days ago a client sent me an e-mail with the following question: “What is a reasonable cost/benefit ratio or return on investment for any marketing tools or vehicles?” It’s a great question – and one for which I rarely see the specifics discussed outside of marketing books – so I quickly replied… […]

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