You may be aware that you need to pay close attention to the principal keywords you choose for your website’s home page, second-level pages, and just about every other page.
That first group of keywords becomes the foundation of your website.
So, hopefully, you’ve chosen keywords which are used frequently by searchers (high demand), but for which there is a limited supply of quality Web pages out there (low supply).
But, if you’ve been working on your site for more than a few months, you’ve likely recognized that the time of year impacts the number of people searching for your principal keywords.
For instance, with anything to do with consumer electronics, you can bet you’ll see a big upswing in traffic in December each year, with a corresponding drop by the middle of January.
If you’re writing about coffee, you’ll discover that people drink less coffee in the summer than they do in the winter.
If you’re writing about gardening, you’ll notice a big surge in traffic when winter gives way to spring.
And a lot less parents are searching for help for their children and teens during the summer months when many families are on vacation.
You get the idea…
As soon as you become aware of the shifts in seasonal demand for the products or services you’re offering, you can make adjustments by identifying keywords and phrases that might appeal to people at a non-peak time of year.
For example, for one of my clients’ websites — a maker of fine Italian suits — I recently wrote a page targeting people who are searching for tuxedos for the holidays. I want to keep the traffic flowing to their site, even at a time of year when people are buying less suits for business use.
It may be that there are subjects within your main topic that allow you to take advantage of the changing seasons.
For instance, if you write about food and cooking, now might be a good time to create some new pages about dessert coffee recipes, Christmas dinners, and New Year’s Eve hors d’oeuvres, as opposed to creating pages focusing on barbeques and picnics which would better serve your site’s traffic during the summer months.
Likewise, if you’re a family therapist, now is probably a good time to start writing some blog posts about how people can cope with and overcome the stress they experience from being around so many family members for extended periods during the holidays.
The main point is this, you should at least be aware of the shifts that come with the seasons. Search for new keywords and phrases, as well as other business opportunities, that will best match the time of year and keep the traffic flowing to your site and your door all year round!
Let me know what you think – please leave a comment down below…