Continuing our series on Why You Should Use WordPress to Power Your Small Business Website, today we’ll explore the differences between WordPress.org and WordPress.com in order for you to choose which version of the popular blogging software is right for your small business website. WordPress.com WordPress is open source blogging software, and if you’re looking […]
Why You Should Use WordPress to Power Your Small Business Website
As someone who began his Internet marketing career in the late 1990s by developing and hand-programming websites for coaches, therapists, and other small business owners, it’s taken me longer than many to jump on the WordPress bandwagon. In fact, there’s something about the creative process and control that comes with hand-coding websites that I still […]
What’s a Reasonable Cost/Benefit Ratio or Return on Investment for Your Marketing Endeavors?
A couple of days ago a client sent me an e-mail with the following question: “What is a reasonable cost/benefit ratio or return on investment for any marketing tools or vehicles?” It’s a great question – and one for which I rarely see the specifics discussed outside of marketing books – so I quickly replied… […]
What Are Your Goals for 2012? How Can I Help?
Hi Everyone! Well, 2012 is officially here. I hope you had a wonderful 2011. If not financially yet, at least I hope you’ve learned a lot. Do you have goals set for this year? You certainly should. As the saying goes, “If you fail to plan, you’re planning to fail.” It helps to talk about […]
What’s a Client Worth to You?
There’s little arguing that a client’s value can be determined in multiple ways. Today, I’d like to leave aside discussions of a client’s inherent worth as a human being and the pleasure one derives from helping another person succeed and discuss something far more important to the health of your business. Most businesses generate a […]
Don’t Forget to Watch for, and Use, Seasonal Keywords
You may be aware that you need to pay close attention to the principal keywords you choose for your website’s home page, second-level pages, and just about every other page. That first group of keywords becomes the foundation of your website. So, hopefully, you’ve chosen keywords which are used frequently by searchers (high demand), but […]