Quick question for you: If you’re searching Google and come across these listings, which would you choose? I’d bet you’d choose the one in the middle. That extra photo stands out and conveys credibility, thereby getting the click. In fact, I’ve seen reports of these “authorship” photos increasing click through rates by 30% to 150% […]
Search engine optimization
Google+, the Social Network You Can’t Afford to Ignore
As you may have noticed, over the past few months Google has made some major changes that affect local businesses in a big way. Over 80 Million Google Places pages have been transformed into Google+ Local pages. It’s a dramatic change, and in my opinion it’s for the better. Unfortunately, these changes are an ongoing […]
Pandas, Penguins, and Google, Oh My!: How the Search Engine Giant’s Changes Affect You and What’s Next
If you’ve been using search engine optimization (SEO) at all in your Internet marketing endeavors, you’re likely aware that Google recently made some significant changes to the way it ranks websites in its search engine results. It all started last year with Google’s “Panda” update, and only intensified a little over a month ago with […]
Why You Should Use WordPress to Power Your Small Business Website
As someone who began his Internet marketing career in the late 1990s by developing and hand-programming websites for coaches, therapists, and other small business owners, it’s taken me longer than many to jump on the WordPress bandwagon. In fact, there’s something about the creative process and control that comes with hand-coding websites that I still […]
Don’t Forget to Watch for, and Use, Seasonal Keywords
You may be aware that you need to pay close attention to the principal keywords you choose for your website’s home page, second-level pages, and just about every other page. That first group of keywords becomes the foundation of your website. So, hopefully, you’ve chosen keywords which are used frequently by searchers (high demand), but […]