A couple of days ago a client sent me an e-mail with the following question: “What is a reasonable cost/benefit ratio or return on investment for any marketing tools or vehicles?” It’s a great question – and one for which I rarely see the specifics discussed outside of marketing books – so I quickly replied… […]
Mindset
What Are Your Goals for 2012? How Can I Help?
Hi Everyone! Well, 2012 is officially here. I hope you had a wonderful 2011. If not financially yet, at least I hope you’ve learned a lot. Do you have goals set for this year? You certainly should. As the saying goes, “If you fail to plan, you’re planning to fail.” It helps to talk about […]
What’s a Client Worth to You?
There’s little arguing that a client’s value can be determined in multiple ways. Today, I’d like to leave aside discussions of a client’s inherent worth as a human being and the pleasure one derives from helping another person succeed and discuss something far more important to the health of your business. Most businesses generate a […]
What Most Coaches and Therapists Don’t Know About Price
A cynic is someone who knows the price of everything and the value of nothing. — Oscar Wilde What most coaches and mental health professionals, in fact most business owners in general, don’t know about price could fill a shelf full of books. 1. For starters, they do not understand how elastic price is. Only […]