One question that seems to come up over and over again is whether it’s best to use one’s own name for a new business or website or create a separate business name and identity. While it may seem this question is only applicable for those who are launching a new business, I actually get asked […]
Social media marketing
How and Why to Make Sure Your Photo Is Included in Google’s Search Results
Quick question for you: If you’re searching Google and come across these listings, which would you choose? I’d bet you’d choose the one in the middle. That extra photo stands out and conveys credibility, thereby getting the click. In fact, I’ve seen reports of these “authorship” photos increasing click through rates by 30% to 150% […]
Google+, the Social Network You Can’t Afford to Ignore
As you may have noticed, over the past few months Google has made some major changes that affect local businesses in a big way. Over 80 Million Google Places pages have been transformed into Google+ Local pages. It’s a dramatic change, and in my opinion it’s for the better. Unfortunately, these changes are an ongoing […]
52 Ways to Increase Your Twitter Followers (and those on any other social media platform)
The following video and post is courtesy of David Foster of Hubze.com and originally appeared on their blog on September 24th, 2012, at http://hubze.com/2012/09/52-ways-to-increase-your-twitter-followers/. My reason for duplicating it here is two-fold: 1) David’s video not only provides a good overview of how to use Twitter appropriately and effectively, but also includes a large number […]
New Facebook Fan Page Changes: Great News for “Real” Business Owners!
If you have a Facebook Fan Page for your business, you’re likely aware that Facebook recently announced some big changes to the layout of their Fan Pages. Soon, whether you like it or not, the layout of your Fan Page will change to the “Timeline” format Facebook’s been using for their Personal Pages since last […]