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Sean Eric Armstrong

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You are here: Home / Archives for Strategy

Strategy

How to choose a business name

Should You Use Your Name or a Separate Business Name when Launching a Business or Website?

November 26, 2012 By AbundantPractices 3 Comments

One question that seems to come up over and over again is whether it’s best to use one’s own name for a new business or website or create a separate business name and identity. While it may seem this question is only applicable for those who are launching a new business, I actually get asked […]

Return on Marketing Investments

What’s a Reasonable Cost/Benefit Ratio or Return on Investment for Your Marketing Endeavors?

January 11, 2012 By AbundantPractices Leave a Comment

A couple of days ago a client sent me an e-mail with the following question: “What is a reasonable cost/benefit ratio or return on investment for any marketing tools or vehicles?” It’s a great question – and one for which I rarely see the specifics discussed outside of marketing books – so I quickly replied… […]

What’s a Client Worth to You?

December 28, 2011 By AbundantPractices Leave a Comment

There’s little arguing that a client’s value can be determined in multiple ways. Today, I’d like to leave aside discussions of a client’s inherent worth as a human being and the pleasure one derives from helping another person succeed and discuss something far more important to the health of your business. Most businesses generate a […]

What Most Coaches and Therapists Don’t Know About Price

December 23, 2011 By AbundantPractices Leave a Comment

A cynic is someone who knows the price of everything and the value of nothing. — Oscar Wilde What most coaches and mental health professionals, in fact most business owners in general, don’t know about price could fill a shelf full of books. 1. For starters, they do not understand how elastic price is. Only […]

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