One question that seems to come up over and over again is whether it’s best to use one’s own name for a new business or website or create a separate business name and identity. While it may seem this question is only applicable for those who are launching a new business, I actually get asked […]
What’s a Reasonable Cost/Benefit Ratio or Return on Investment for Your Marketing Endeavors?
A couple of days ago a client sent me an e-mail with the following question: “What is a reasonable cost/benefit ratio or return on investment for any marketing tools or vehicles?” It’s a great question – and one for which I rarely see the specifics discussed outside of marketing books – so I quickly replied… […]
What’s a Client Worth to You?
There’s little arguing that a client’s value can be determined in multiple ways. Today, I’d like to leave aside discussions of a client’s inherent worth as a human being and the pleasure one derives from helping another person succeed and discuss something far more important to the health of your business. Most businesses generate a […]
What Most Coaches and Therapists Don’t Know About Price
A cynic is someone who knows the price of everything and the value of nothing. — Oscar Wilde What most coaches and mental health professionals, in fact most business owners in general, don’t know about price could fill a shelf full of books. 1. For starters, they do not understand how elastic price is. Only […]