One question that seems to come up over and over again is whether it’s best to use one’s own name for a new business or website or create a separate business name and identity. While it may seem this question is only applicable for those who are launching a new business, I actually get asked […]
internet marketing
How and Why to Make Sure Your Photo Is Included in Google’s Search Results
Quick question for you: If you’re searching Google and come across these listings, which would you choose? I’d bet you’d choose the one in the middle. That extra photo stands out and conveys credibility, thereby getting the click. In fact, I’ve seen reports of these “authorship” photos increasing click through rates by 30% to 150% […]
Google+, the Social Network You Can’t Afford to Ignore
As you may have noticed, over the past few months Google has made some major changes that affect local businesses in a big way. Over 80 Million Google Places pages have been transformed into Google+ Local pages. It’s a dramatic change, and in my opinion it’s for the better. Unfortunately, these changes are an ongoing […]
Pandas, Penguins, and Google, Oh My!: How the Search Engine Giant’s Changes Affect You and What’s Next
If you’ve been using search engine optimization (SEO) at all in your Internet marketing endeavors, you’re likely aware that Google recently made some significant changes to the way it ranks websites in its search engine results. It all started last year with Google’s “Panda” update, and only intensified a little over a month ago with […]
WordPress.com vs. WordPress.org – Which One Is Right for You?
Continuing our series on Why You Should Use WordPress to Power Your Small Business Website, today we’ll explore the differences between WordPress.org and WordPress.com in order for you to choose which version of the popular blogging software is right for your small business website. WordPress.com WordPress is open source blogging software, and if you’re looking […]
Why You Should Use WordPress to Power Your Small Business Website
As someone who began his Internet marketing career in the late 1990s by developing and hand-programming websites for coaches, therapists, and other small business owners, it’s taken me longer than many to jump on the WordPress bandwagon. In fact, there’s something about the creative process and control that comes with hand-coding websites that I still […]