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Sean Eric Armstrong

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Return on Marketing Investments

What’s a Reasonable Cost/Benefit Ratio or Return on Investment for Your Marketing Endeavors?

January 11, 2012 By AbundantPractices Leave a Comment

A couple of days ago a client sent me an e-mail with the following question: “What is a reasonable cost/benefit ratio or return on investment for any marketing tools or vehicles?” It’s a great question – and one for which I rarely see the specifics discussed outside of marketing books – so I quickly replied… […]

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